Gym increases monthly membership using device ID and conquest targeting.
Objective
Gym wanted to increase their six and 12-month memberships.
Challenge
Marketplace is competitive due to a high concentration of gyms in the area.
Solution
We recommended taking advantage of competitors’ locations by using device ID and conquest targeting. The gym geo-fenced their location to encourage longer memberships.
Results
By targeting competing locations, the gym gained 73 new memberships over the course of the campaign run dates. The gym spent $5,400 and gained $38,500 in contracted revenue.
Key Findings
The use of conquest targeting via device ID is a great way to stay competitive in a saturated market and take advantage of your competitors.
