The secret to how an entertainment venue gained hundreds of new visitors in one month.
Picture this: a vibrant entertainment venue with dinner shows, a nightclub, and plenty of fun to go around. But how do you get more people through the door, especially if they’re not familiar with what the place has to offer?
Objective
The venue needed a boost in foot traffic. They wanted more people booking dinner shows and extending their night by checking out the nightclub. It was all about getting those reservations and making sure people stayed to enjoy the full experience.
Challenge
Figuring out how to encourage new visitors to not only book an evening dinner show but also check out the nightclub to make the most of what the venue offers. It’s all about showing people that one stop isn’t enough — they need the full night out.
Solution
Start with a strategy that focuses on building awareness and getting people interested. By targeting people nearby with the right interests and using a mix of Programmatic Display, Device ID, and Microproximity, the venue stood out and got traffic.
- Targeting the Right Crowd: Target individuals aged 21+ who were into dining, entertainment, and — crucially — had a high likelihood of making a purchase. These are the people ready to make a move.
- Taking on the Competition: Using Device ID, we zeroed in on people who’d recently visited other similar spots. This way, we targeted an audience already familiar with the kind of experience the venue offered, making them more likely to check it out.
Results
Here’s where things get exciting. After just one month, they saw great results:
- 382 new visits directly attributed to the geo-fencing campaign.
- People spent an average of $50+ each — either on dinner or going to the nightclub.
- The campaign brought in a total of $19,100+ in gross revenue.
Key Findings
The key to success was combining multiple strategies — Programmatic Display, Device ID, and Microproximity. It wasn’t just about one thing; it was about hitting the right people with the right message across different platforms. This mix helped build awareness and drive foot traffic in a busy, competitive market.
By the end of the month, it was clear: good targeting makes for a packed venue.
