Four powerful digital tools to boost store traffic, online engagement and purchases.
Objective
Bring more people into the showroom and boost sales for a luxury countertop business during a 4-month campaign.
Challenge
The business needed to reach a very specific, niche audience: high-income individuals who are interested in premium home products. The company also needed a strategy that would not only bring potential customers to their physical location but also boost online engagement and drive sales.
Solutions
To meet these challenges, a combination of advertising strategies was used:
- Targeted Display Campaign: A display campaign was launched targeting high-income individuals interested in luxury products, specifically premium countertops.
- Device ID Strategy: To increase store visits, Device ID was used to track users’ past locations. This made it possible to target people who had previously visited competing businesses with ads, encouraging them to visit the client’s store instead.
- Search Engine Marketing (SEM): About half of the total budget was spent on SEM, ensuring the business appeared at the top of Google search results when people searched for “countertops.” This strategy helped generate online leads and attracted customers who were actively looking to make a purchase.
- Local SEO: To increase visibility, it was used to boost reviews and make sure important business information appeared across various online listings.
Results
The campaign achieved impressive results:
- 58 Direct Sales: Demonstrating its success in converting leads into paying customers.
- $3,000 Average Sale: Showing the high-value transactions driven by the chosen strategy.
- 6:1 Return on Ad Spend (ROAS): Proving the investment was highly profitable.
- 1.7 Million Impressions: Ensuring the ads were seen by a broad and relevant audience.
Conclusion
The campaign effectively increased foot traffic to the showroom and boosted sales, making the $28,000 investment a smart spend. By building the correct marketing strategy — combining device tracking, targeted display ads, SEM and Local SEO — our team helped the luxury countertop company to reach its target audience and achieve a strong return on their investment.
