Display and pre-roll video delivered skiers and snowboarders, resulting in a ‘lift’ to lodging and ticket sales for some downhill fun.
Objective
In one month campaign, the client wanted to target skiers and snowboarders while promoting a hotel and lodging initiative. The secondary goal was to sell more lift tickets.
Challenge
The biggest challenge was to stand out among other resorts in a very competitive area.
Solution
We recommended a branding and awareness campaign with specific targeting. We leveraged Display and Pre-Roll to achieve the client’s goals.
Results
The one month campaign delivered a .28% click-through rate (CTR) and around 40,000 impressions. Nearly 1,500 of those impressions were to their lift ticket sales page alone. The client reported that our traffic source delivered 30,000 new page views to their website over the month. Their average lift ticket sale ($70) would have equated to $100k+ in ticket sales.
Key Findings
This campaign proved that combining targeted Display and Pre-Roll can effectively influence action in a seasonal, competitive market. By narrowing in on skiers and snowboarders with high purchase intent, we helped the client increase both web traffic and ticket sales during a critical window.
