Utilizing display and paid search increased new patients for four departments.
Objective
The client wanted to run highly targeted campaigns to gain awareness and increase new patients for four of their departments.
Challenge
A custom conversion-based tracking method to measure growth for all main focuses was critical for this client and the ability to leverage high-end targeting strategies.
Solution
Our team recommended targeted Display and Paid Search to run four unique campaigns, each with individual targeting and messaging. This included reaching new movers for the client’s physicians departments, bringing in more elective surgeries, and growing the number of businesses they worked with on the Occupational Medicine side.
Results
The three-month campaign drove over 6,400 clicks between Display and Paid Search and tracked over 3,000 conversions as indicated in our reporting.
During this campaign period, the client was able to attribute several new multi-state
businesses as Occupational Medicine Partners to the campaign. The advertising spend ($15,000) for this department resulted in the client successfully scheduling three major surgeries valued at $120,000.
Additionally, the client booked over 250 appointments for doctor visits attributed directly to our campaign run.
Key Findings
Working closely with the client’s team enabled us to create very targeted and successful campaigns focused on conversions. With these successes, they are looking to move more of their digital campaigns over to us.
